Friday, 3 September 2010

The story of Nike's sports

Company Nike the first company in the world in the manufacture and marketing tools, dresses, sports shoes, they are running 43 per cent of the U.S. market where it has more than 20000 stores in the United States and distributors in more than 110 countries, there is no sport in the world did not enter the company in targeted core of all ages and all the games.




Despite the success of the company's overwhelming invasion of the majority of markets in the world: but the founders Philip Knight and his partner Bill Bowerman did not dream of never to reach the thought when in 1957 at what it is now, because of the difficult beginnings and humble, in addition to physical and moral suffering. Let's read together how the basis of Phil Knight and Bill Bowerman this company? And how it evolved?



Philip Knight was born in 1938 during World War II in the state of Oregon in the United States amid a modest family, and he loves running so much and hostility ambitious. Know through these hobbies running coach Bill Bowerman at Oregon State University, where he was studying Business Administration, and at the age of 19 years.



Was close to his coach Bill Bowerman and discuss with him always in the development of running shoes, as there is no U.S. jogging shoes of excellent quality and comfortable.



And down at will and his insistence coach Bill Bowerman tried to design high-quality shoes with the help of his student Phil Knight, and sent to a number of design tools and manufacturers of sports shoes. However, all designs have not been rejected to accept any of them. After a long patience and suffering. Bowerman and Knight decided to have to make this, and implement designs for Bowerman way, was the resolution of good sport in the world.



In 1964, Knight founded a company for the sale and distribution of sports shoes and he called Blue Ribbon Sports was the capital of the company's 600 U.S. dollars each to pay 300 dollars as a token of the first 300 to purchase shoes from a company ((Uniate Soka Tiger)) the Japanese. Has been used by the two lower part of building a house and the father of Phil Knight, and they sold shoes in the streets and train stations. After years of work and alone, joined Jeff Jefferson to the company, and considered the first full-time employees.



This stage was very difficult and tiring, and suffered both a lot, and it lasted 4 years that have been able to finally Evtaatha Company ((Nike)). I have been using this name in relation to the name ((goddess of victory)) when the Greeks, the slogan has been designed by the college girl named Carolyn Davidson, which received only 35 dollars, compared to its design, a slogan Swoosh.



In 1972, the company stopped the distribution of Japanese shoe company due to differences on the distribution rights. In the same year was the preliminary preparations are underway Aolemyad in Eugene. Oregon, and was able to Knight and Bowerman persuaded some that the runners wear Nike.



After the race, announced partners that 4 out of the top seven were wearing shoes ((Nike)), and, of course, was an important stage and a turning point in the history and reputation of the company that makes them in a race against time to develop and expand.



In 1975, Bowerman continued his attempts to create a special shoe, high quality and durability, so the experience of boot sole component of a piece of rubber attached to a thin piece of iron, the result was a new and distinctive shoes.



Followed one another and models and innovations, especially the sport jogging in the seventies was a popular major blockbuster.



To increase communication with the public and gain and the raising of heroes, the company was founded in 1977 club ((Athletics West)), which was a club trainee when the elite to prepare for competitions Olympics and a year later signed John McEnroe, tennis player famous contract with the company to promote their merchandise.



Diminished enthusiasm in the early eighties to the sport jogging, has given way to compete with the company president, a company ((Reebok)) to focus on the line ((Aerobic)). In the intense competition was the only solution to the company ((Nike)) is the innovation and the search for ways to make shoes with every athlete. Therefore, the proposed model ((Air Jordan)) relative to the player Michael Jordan.



Phil Knight put the year 1988 a new logo for the company ((Just Do It)) and this has become a slogan enthusiastic important part of sport in the world. And recited this sentence for each athlete to be stimulated and solicitude for the win.



A year later, the company signed a contract with Andre Agassi for the promotion, then put water shoes in 1990, and many other innovations that have helped the development of sports and therefore of the performance of athletes in general.



Successive achievements of the company through their representatives from the athletes, and those who promoted their products in various sports stadiums. Adversely affected after the retirement of Michael Jordan, who Iatbrrmza it, but his sudden return from retirement and rejoin the NBA gave the company a boost excellent year 1995.



Romario, the Brazilian soccer player and one of 10 football players dressed in clothes and shoes, Nike logo and distinctive.



Had Mbdaan Phil Knight and Bill Bowerman a different philosophy, and they believed propaganda standing, though the amounts were paid huge amounts of publicity because in their view is the best investment.



It was Phil Knight says: ((We are keen to have a shoe at the same level regardless of whether that Sertdi Michael Jordan or any private citizen)).



It was reported by Bowerman always: ((tiger fish better when Liko hungry)).

Mbdaan archeological sports, achievements and figures developed under Apetkarathma, which started in an amount less than 300 dollars each, and is now estimated at billions of dollars, and logo on every lip and tongue
http://qatarfootball.com/showthread.php?t=25037

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